Facebook is currently the
largest and most popular social networking site currently, according to techcrunch “in the solar system
of social media, Facebook is the Sun — the gravitational centre around which
everything social revolves” (TechCrunch
2012). However, this could change in the future.
Consumers are now adopting
smaller, more specialised start up social networks. Smartphone and computer
apps such as Pinterest, Instagram, Thumb and Foodspotting are creating social
networks for smaller, niche topics. This could mean that a small social network
could be developed for people who are conscious about world issues and the
environment, or people who like reading the news. This would mean that the game
could be features on a site like this and appeal to more people.
Another
future innovation would be Google’s ‘Project Glass’. Their glasses present a way to produce
‘augmented reality’ and are very easily tied into social networking, such as by
displaying chats between your friends and you, and enabling you to share photos
as you go about your day. (The Guardian, 2012)
This
could be a very good opportunity for the game because it could run on these
glasses through a connected social network. This would mean that the player
could look at objects through the game, and play through some real life
scenarios. It could also suggest ways of reducing their carbon emissions as
they go about day to day activities.
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