5. Specification for Target Audience

The target market for my proposed game is anyone who uses social networking and has an interest in the world around them. The aim of the game is to get more people interested in important issues whilst playing a game.


Because this is a social networking game, the target audience will be age 13 and upwards, because this is the minimum age you have to be to have a Facebook account (David Cohen, 2011) (Facebook Safety Centre, 2012)

It will have a similar target audience to a game on Facebook, Farmville (Zynga, 2012)

Teenagers using a computer for gaming (Guardian, 2012)